Public Education
The purpose of public eduction is going to changing cultural, the groups types are different, could be divided as Age, Gender, Interests, Beliefs, Employment.
The effective communication campaigns briefly follow these flow:
However,
Sometimes the way how you communicate is more important than the content of your communication itself
Therefore, the Interpretation Approach is good way help you to improve your communication.
EROT
Thus in public education, using EROT approach would allow it more educational, and more interesting, which allow us consider using this effective method in Federal, State, Local government eduction, and also school, family.
Below the example of the effective public education campaign in real life, following the flow chart about the describes the intended audience and purpose at each step.
The effective communication campaigns briefly follow these flow:
- Problem Statement-Goals-Audience Analysis-Objectives-[Message development-Media options-Audience suitability]-Media Choice and Design(Budget constraints)-Timeline(Budget Constraint)-Outcome and Impact evaluation.
- Use KWL approach can help you to analysis your audience.
- K= What else do you know
- W= What do you need to know
- L= How will you learn it.
However,
Sometimes the way how you communicate is more important than the content of your communication itself
Therefore, the Interpretation Approach is good way help you to improve your communication.
EROT
- It is Entertaining (pleasurable, fun, visual, interactive)
- It is Relevant (meaningful, personal)
- It is Organised (minimum audience effort for maximum reward, structured)
- It has a Theme (main point or message- the punch line)
Thus in public education, using EROT approach would allow it more educational, and more interesting, which allow us consider using this effective method in Federal, State, Local government eduction, and also school, family.
Below the example of the effective public education campaign in real life, following the flow chart about the describes the intended audience and purpose at each step.
The effective public education campaign (Adult-focused mass media campaigns):
- Smoking is quite common behaviour among adult but unhealthy.
- The goal of education campaign is to adult-focused anti-tobacco campaigns
- The most audiences are adult.
- It has been found in recent years, an individual's potential exposure to televised anti-smoking campaigns is related to numerous desirable outcome. The data also be proved by a prospective population study in Massachusettes, that great population exposure to aggregated televised media campaigns among adult smoker was associated with a higher likelihood of quitting at a two-year follow-up.
Adult-focused quitting smoking Ad.
Referece:
- Trish Cotter, consultant to the NSW Cancer Institute, and Sarah Durkin, Ph D Centre for Behavioural Research in Cancer, Cancer Council Victoria, Chapter 14: Social Marketing, 14.4 Examining the effectiveness of public education campaigns, Tobacco in Australia.