Introduction of communication science
Communication science is a scientific research of human communication. Communication science also can be the tool for scientists and engineers to sharing information with public and engagement with science.
In this page the diffusion of innovation will show the power of communication, the process of effective communication and how people make discussion.
In this page the diffusion of innovation will show the power of communication, the process of effective communication and how people make discussion.
Diffusion of innovation
When innovators create new innovations such as computer microwave or any other electronic devices, people may be not adopt them at the beginning. However, according to the study from Everett Rogers (1962), he found a theory of diffusion of innovation. It was mentioned that, communication is the powerful tool to trigger the diffusion of innovation. Only about 5-15% population adopt and communicate with innovation, most of other people will adopt for innovations as well. The theory also can be performed in personal, media and political.
Theory: The role of communication play in diffusion of innovation
(Everett Rogers 1962):
-Diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system.
Theory: The role of communication play in diffusion of innovation
(Everett Rogers 1962):
-Diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system.
- The diffusion of innovation according to Rogers (1962). People adopt innovation is simpler than imagination. Only 5-15% population can accept new productions or new ideas, the innovation will success. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards.
The effective communications
Where the communication can be improved and where can be go wrong, the effective communications process should looks same as the top image. The person who is the source of the communication encodes it into a message, and transmits it through a channel. The receiver decodes the message, and in one way or another, feedback understanding or a lack of understanding to the source. Nowadays, we filled in high communication society, people can communication in various channel such as mobile phone, video chat, email, and so on. Therefore the effective communication needs to be focused for the personal relationship and social relationship.
Here are explanations of each stage in the effective communication, and the features of this stage.
-What need to communicated
-Ensure useful
So, the more information about the learning of effective communication skills is shown in later pages.
Here are explanations of each stage in the effective communication, and the features of this stage.
- The source of communication: (important for good communication)
-What need to communicated
-Ensure useful
- Encoding message:
- Channel of communication
- Decoding
- Receiver
- Feedback
So, the more information about the learning of effective communication skills is shown in later pages.
- How people make discussion
In our communication, we need to know is what are we going to communicated. Maslow (1943) created a theory called Maslow's hierarchy of Needs. In this theory, all our emotional action have been sorted, it had been mentioned that which level of emotional action need determine what types of communication we can have, and whom we can communicated.
- In physiological: Messages input from the senses to brain (Perspectives, Beliefs, Values, Memories) to Behaviour
- The theory about people emotional action (Maslow's Hierarchy of Needs)
Maslow's Hierarchy of needs is the theory in psychology that created by Abraham Maslow in 1943. The theory illustrates the human's innate curiosity. There are 5 parts involved:
- Physiological needs (body metabolic requirement, sexual instinct etc.)
- Safety needs (personal security, financial security, health and well-being etc.)
- Love and belonging (Friendship, intimacy, family)
- Esteem (self-esteem and self-respect)
- Self-actualization (what a person's full potential and realisation)
Reference:
- Everett M. Rogers, 2003, Diffusion of Innovation, 5th Edition, NY
- The Mathematical Theory of Communication, Copyright 1949, 1998, by the board of trustees of the University of Illinois
- Maslow's Hierarchy of Needs, Janet A. Simons, Donald B. Irwin and Beverly A. Drinnien, from Psychology - The Search for Understanding, West Publishing Company, New York, 1987
- Abraham Maslow, 1943, A Theory of Human Motivation, Psychological reviews, Vol. 50(4), pp370-396.
- ''Communicating Science: Tools for Scientists and Engineers'' by AAAS.
- ''A First Look at Communication Theory'' by Em Griffin, chapter 10 Hierarchy of Needs of Abraham Maslow.